176 minutes of brand engagement

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I came across this fantastic example of brands creating minimalist engaging content for their audience. Yes i know minimalist and engaging are difficult words to pair but what iHop did here was built a native content exchange and conversation around their core products to enhance consideration in thier consumers minds.

Check out the adweek article

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Brand Love part three

I have to love me an piece of creative communication that makes me have an emotional reaction to what is being said. Nike and agency Wieden + Kennedy Portland have created another another lovely communication for the brand that perfectly describes what its like to be a first time runner again.

Check it out on Creativity

Balance in all things

Oh how I long for some sense of balance right now. Space to settle my equilibrium. I just can’t keep pulling the cart like this. It’s just about going to kill me.

Stress and me are no strangers. But when I reach the point when my jaw is killing me in the morning because I spent the night grinding it to fuck I know something needs to give. The last peak of stress I had years ago cause all sorts of cracks; memory loss, cognition problems, insomnia and headaches. Now I can add another level.
There’s no ultimate point in writing this. Someone someplace told me its good to keep a diary and write it out. Keeps from too much bottling. I just worry I spend too much time with my inside voice I forget what my outside one sounds like.

Well like I said, something’s going to give.

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Its simple, but not easy…

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Mel Robbins is a married working mother of three, an ivy-educated criminal lawyer, and one of the top career and relationship experts in America. Widely respected for her grab-’em-by-the-collar advice and tough love, Robbins drills through the mental clutter that stands between people and what they want. Her approach is smart, effective and entertaining. Five days a week, Mel hosts her own syndicated radio show The Mel Robbins Show, discussing hot topics and giving advice to callers across America.

Anonymous Blogging

Over the past weeks that I’ve been away from this blog I have often thought about posting frustrations and fears I had about how work and life are going. I never posted anything because like everyone else I am conscious of how the Internet works I worry that anything I say may be used against me. So thoughts turned to anonymous blogging!

What do you guys think about the prospect? Everyone needs to vent right? Being almost on my own out here in a new country I feel I need to put on a facade of confidence to make sure the people I love don’t worry about things. This I feel is taxing my sanity.

Wordlings

The turbulence at sea is seldom experienced under water
the deeper i go the calmer the chaos, the more i look down the gentler the decent.
looking up like stars and light. hurts eyes, look down. fading shapes and turbulence silenced.
waves rage the world shakes… but it dosent  
turbulence at sea is seldom experienced under water
 
gravitas and motion down, go up to chaos
my mind now clear i feel the decent
the seldom experienced turbulence is found under water